MUMBAI: Staying true to its corporate social responsibility (CSR) commitment of Ek India Happywala, Sony Pictures Networks India (SPN) has partnered with Kiran Bedi’s NGO India Vision Foundation to launch its first music training room at the Bhondsi jail in Gurugram.
SPN’s CSR programme focusses on creating a positive impact in our ecosystem and is built around 3 pillars; empowerment, education and environment. The Dhun Project falls under the pillar of empowerment through music that was initiated in 2016, to celebrate the 5th anniversary of Sony MIX.
In the second year, ‘The Dhun Project’ aims to use the powerful medium of music for the rehabilitation of prison inmates, thus preparing them for a successful reintegration into society post their prison term. By believing that music can bring about harmony, SPN along with the India Vision Foundation is working towards inducing a change in the mindset of prison inmates, by helping them discover their talent and hone their music skills.
Through ‘The Dhun Project’, SPN will also be setting up training centres in four additional prisons across the nation – Rothak & Sonipat of Haryana Prison and Dasna & Kasna prison in Uttar Pradesh. Furthermore, the network along with India Vision Foundation has appointed special trainers (vocal and instrumental) who will visit the music centre on a regular basis to train the prison inmates. The training centre is well-equipped with instruments such as a drum set and pad, tabla, dholak, harmonium, guitar and electric keyboards.
SPNI CHRO Smriti K. Singh said, “At Sony Pictures Networks India, we aim to contribute to India’s social development agenda by focusing on education, environment and empowerment to create, ‘Ek India Happywala’ The Dhun Project is about empowerment through music and aims to give back to society through our partnership with India Vision Foundation. We believe that the power of music will help motivate and inspire the prison inmates and the music training will help them with a valuable source of livelihood later.”
SPNI senior EVP & Sony SAB, MAX and Music clusters business head Neeraj Vyas said, “The Dhun Project is an empowering initiative to reshape the lives of prison inmates and give them a new ray of hope through music. Music is an empowering tool for social integration and interaction. We are glad to associate with India Vision Foundation and give prison inmates a chance to reap the myriad of benefits that music has to offer.”
India Vision Foundation founder Kiran Bedi said, “This Dhun will reform & shall spread. This is a transformative & soul stirring dhun that will touch the soul.”